Why is it important to stand out in presenting to candidates?

The primary need arising from a strategic approach to Employer Branding is to attract and retain quality employees. Every experienced employer or HR professional knows how expensive it is to replace an employee. Therefore, continuous investment and constant work on the company’s culture, as well as active presence among candidates, are necessary so that tomorrow, when looking for or changing jobs, they choose your company.

Research indicates that hiring trends have led to the fact that a quality employee thinks about changing companies or positions every 3-5 years. Few people in the 21st century will work in one company until retirement, as was once the case.

People have more choices than ever before. The more options they have, the more work you as an employer have to do to attract their attention.